вЂњItвЂ™s not just a boring mattress company.вЂќ вЂњThe brand and the personality and being able to come and do something fun was a big motivation for me to work here,вЂќ Savannah shared. Now, she heads up the communications marketing for Purple, a startup comfort product company in Utah that specializes in innovative, transformative (and addicting) furniture. Purple: Redefining comfort and marketing from the ground up. Purple Communications Queen* Savannah Turk, who actually came to work at Purple from the content marketing agency that helped with their first Kickstarter back in September 2015, was kind enough to take some time and chat with me about PurpleвЂ™s digital marketing efforts. Because theyвЂ™re doing pretty much everything right, and setting a good example for marketers everywhere. What I really want is to highlight the power of their digital marketing. IвЂ™m not trying to sell you a mattress or sleep-related product (but if youвЂ™re in the market, you really should check out Purple.

What does my new bed have to do with marketing? IвЂ™ve already indulged in their one-of-a-kind sheets and have plans to get my hands on their pillows next. This back and forth continued well after I (successfully) got my base into my apartment, and it not only made my experience one for the books, but it turned me into a devoted customer. Purple People March 1, If you do your new bed will be so nice it will be easy to find a new BF. I hope you have strong friends or good neighbors. Hi Sam, it basically shows up already put together.

Now, this is where my schoolgirl crush turned into a full-blown Sting-level obsession. We quickly realized we had no idea if a queen size mattress base would actually fit up two flights of stairs in our old New England apartment, so I turned to Twitter for a quick answer. Their marketing played a HUGE role in my decision to buy not just one of their insanely comfy mattresses, but the PowerBase too.ДЄfter we took the plunge, the waiting game began.

How could I resist the PowerBase of my dreams? Superb social kept me coming backД«eing a marketer myself, I was as fascinated and delighted by their approach to branding as I was by their product.

B2B Content Marketing: A Comprehensive Guide.

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